In the pantheon of new vehicle prices, the “as tested” price of the 2013 Lincoln MKZ that Ford provided for review is not really that expensive at $45,550. The MKZ is supposed to be the car the reboots the floundering Lincoln brand. It is designed to target luxury buyers who may not be interested in the normal establishment. The biggest competition to the MKZ is likely Ford’s own Fusion vehicle. They share a similar architecture, as well as similar engines, drivetrains, and features. At $38,111 for a similarly equipped Fusion, it might be hard to justify the price. However, I set out on a week-long adventure to see if the MKZ was really worth the premium price-tag. It took me the entire week, and over 1,100 miles of driving, but I can safely say I did figure out the point of the MKZ. While ultimately this vehicle may not be the right choice for many people, if I were about to purchase a new midsize sedan I would definitely purchase the MKZ over a similarly-equipped Fusion.

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