On Wednesday, August 12, the folks at Roadkill, in partnership with Dodge, held an event at the Pontiac Silverdome for the 2015 Woodward Dream Cruise. This event, a first of its kind, featured flashlight drag racing, a car show, thrill rides, tons of food trucks, and more. Events like this demonstrate how committed Dodge is to muscle car performance and the Dream Cruise.
All the manufacturers have an event of some kind at Woodward. Many run prototypes, one-off concepts, or preproduction vehicles during the event to build buzz. Some even rent out large areas to have massive vehicle displays.
For example, at 9th and Woodward, Ford hosts their display and Mustang Alley. Hundreds of Mustangs show up from around the country to show off to the Woodward crowd. Ford even brought out the new Ford GT to show off, along with other Ford Performance vehicles.
But for an overall event, Dodge at 13th and Woodward really pulls out the stops. They have live music, car shows, enthusiast rides, and more. Combine that with the Roadkill Nights event earlier in the week, and Dodge ends up the big winner.
Based on the turnout alone at the Pontiac Silverdome (greater than I expected, and perhaps even greater than Roadkill expected), people thirst for this type of experience. People want a safe place to drag race and show off. On top of that, some big names in the industry were there mingling with the crowds. Yes, as a member of the press I had some cool access, but I stumbled across Dodge’s CEO Tim Kuniskis just walking around enjoying the show.
As it turns out, the event was so popular that it’ll return for the 2016 Woodward Dream Cruise. I’m sure that makes many people happy. Check out the press release from the event and Dodge’s photos from the event. Be sure to check your schedules next year to see if you can make it, it’ll be a good show.
August 13, 2015 , Auburn Hills, Mich. – Dodge kicked off the 2015 Woodward Dream Cruise festivities with a huge blast, a string of burnouts and screaming fast 1/8-mile drag strip times at the Pontiac Silverdome on Wed., Aug. 12, when the first ever Roadkill Nights Powered by Dodge rolled in.More than 10,000 performance enthusiasts flooded the gates for the free pop-up car festival featuring flashlight drag races and a Show and Shine vehicle display. More than 200 classic and modern muscle cars drag raced on a custom 1/8-mile custom drag strip.Brandon Phillips of Sterling Heights, Mich., won the ultimate prize, a new 6.2-liter supercharged HEMI® Hellcat V-8 that produces an unprecedented 707 horsepower, when his 1969 Dodge Super Bee cruised to a winning finish in an old school grudge-style drag race. Dodge fans also lined up to take thrill rides in Dodge Vipers and Charger and Challenger SRT Hellcats.The feature race of the night pitted Richard Rawlings’ Gas Monkey Garage custom 1967 Dodge Dart powered by the 707-horsepower Dodge SRT Hellcat powertrain against Roadkill’s “General Mayhem” 1968 Dodge Charger, also upfitted with the 707-horsepower Dodge SRT Hellcat powertrain. Gas Monkey’s Dart took the title and earned ultimate bragging rights with the fastest 1/8-mile time of 5.81 seconds (corrected for the quarter-mile to 9.05 seconds).“The ‘Roadkill Nights powered by Dodge’ came together very organically and in a very short amount of time. Not knowing what to expect, we planned for this to be a one-time-only event, but after experiencing the incredible performance enthusiast turnout, and after hundreds of requests to do it again, we’ve committed to teaming back up with Roadkill to do it again next year,” said Tim Kuniskis, President and CEO, Dodge and SRT Brands, FCA US. “We don’t know when or where, but trust us, it will be even bigger and better.”Dodge events continue throughout the Dream Cruise weekend. Dodge Rock City starts the party August 13 with Viper Owners’ Night from 6-9 p.m. Dodge Night is Friday night, August 14, when Dodge Charger and Challenger owners and Scat Pack Forum members gather for a car show and get-together from 6-9 p.m.
Saturday, August 15, during the Woodward Dream Cruise, Dodge will have thrill rides in Dodge Vipers, Dodge Challenger SRT and Dodge Charger SRT Hellcats, appearances from the Dodge Brothers and the hosts of Roadkill, special appearances from WRIF on-air personalities, a live rock band, games and giveaways, including Woodward Dream Cruise exclusive Dodge T-shirts and stickers.
About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.
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