Ford competing with Tesla, meeting with dealers to lower prices

Ford competing with Tesla, meeting with dealers to lower prices

https://reddit.com/r/electricvehicles/comments/xadx1n/ford_competing_with_tesla_meeting_with_dealers_to/
seat51c
https://electrek.co/2022/09/09/ford-competiting-with-tesla-meeting-with-dealer-lower-ev-prices/


Ford competing with Tesla, meeting with dealers to lower prices



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9 thoughts on “Ford competing with Tesla, meeting with dealers to lower prices

  1. It’d be interesting if Ford themselves didn’t just put through a massive price hike on the MachE & Lightning.

    They just priced the ADM into their cars and now are asking their dealers to stop taking that cut.

  2. Ford dealers have to be the absolute worst.. finally gave up on getting a Mach-E and ordered a Tesla after dealer refused to budge from a $15K markup on a $61K car.

    It would have cost me the same price as a Model Y Performance AFTER the tax credit and this was for a non-GT

  3. This is a publicity stunt. Dealers are not struggling to sell the cars with the current mark-ups. When supply exceeds demand at the current prices, then prices will fall again.

  4. I thought I’d read that Ford was rolling out a new “Model E(lectric)” company for EVs, which would not be franchised (in the way that Ford, Lincoln and Mercury were franchised). Maybe that was just presenting the threat to dealers if they don’t play ball?

    Ford could simply raise their price to the dealer, until there is no room for the dealer to pad the price. Ford could try to give that value back to customers, for example by building a network of DCFC chargers with (say) 6,000 miles of free charging per year for 10 years. And/or making a 10-year a bumper-to-bumper warranty, like Hyundai did when it wanted to break into the market.

    Ford could maintain a list of “MSRP pledge” dealers, who sell EVs at MSRP. Customers could visit the Ford USA website to be directed to a participating dealer. If a dealer was caught adding markups, it would be removed from the program for 12 months.

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