Ford sets new requirements for dealers to sell EVs, including mandatory fast chargers and non-negotiable pricing

Ford sets new requirements for dealers to sell EVs, including mandatory fast chargers and non-negotiable pricing

Ford sets new requirements for dealers to sell EVs, including mandatory fast chargers and non-negotiable pricing

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24 thoughts on “Ford sets new requirements for dealers to sell EVs, including mandatory fast chargers and non-negotiable pricing

  1. Ford is leaning forward, accelerating some inevitable change. Nothing here can be seen as an inherently bad thing, for dealers, or consumers, or Ford.

    Transparent, up-front, non-negotiable pricing is a great start. Negotiating is an unnecessary remnant of old retail.

  2. It should be noted that PHEVs now will fall under the “Ford Blue” side of the business.

    Pricing info:

    >To be clear, dealerships still set the pricing, that’s the law. However, Ford wants pricing to be consistent and fair for its customers and said it will be monitoring the process from entry to exit to ensure that the customer signs on the dotted line for the same price as originally promised on day one
    >Ford says it will be surveying customers post sale and monitoring the consistency of prices across different customers at each dealer

    So basically, while they can’t enforce the pricing ~~model~~, they supposedly will be paying much closer attention to the “good” and the “bad” dealers.

  3. It’s interesting watching the likes of Rivian and Tesla not able to sell in many states in the US, and also watch legacy carmakers moving toward a similar model, but state governments happily ignoring what’s obviously better for the customer in favor of taking dealership lobby money.

  4. Seems like Ford really wants to go to the Delivery & Service Center model. Customers can pop in and do a test drive and check out the interior of a limited number of inventory units but most everything is will be thru online with the dealer only acting as the place to pick up the new car or go for maintenance.

  5. Non-negotiable pricing is a big win for the consumer, IMO. Everyone pays the same price regardless the demand for that vehicle. No haggling, no market adjustments. No BS. As it should be.

  6. All Ford’s doing is ensuring their brand isn’t tarnished by predatory dealer markup, artificial scarcity and bad narratives in negotiations. They want people to feel they got a Ford at a fair price and that they sell quick. The brand is synonymous with value. Ford didn’t become successful with limited product runs, in fact just the opposite.

  7. While this plan might not sound perfect for us the customers, it importantly fixes the current issue of building a vehicle on Ford’s website and not being sure what the price will actually be once it’s delivered by the dealer.

  8. The dealers are probably going to circumvent this by just using obscure F&I products to inflate their margins, it seems like they just won’t be able to literally call it ‘dealer mark-up’ anymore lol. They’ll now offer dealer provided ‘white glove concierge service plan’ for $75k on the new Lightnings. Normies will say ‘I don’t want that’ and the dealers will tell them they have to buy it if they want the new Lightning, or go pound sand. Rich folks will pay for it, knowing it offers no value, just like the exorbitant mark ups that they’ve been paying… and Ford corporate can’t do shit about it as they have no control of F&I offerings provided by individual dealers.

  9. I wonder if the chargers at the dealership is a way to get people back into the showroom? If you have an electric vehicle, stop by a ford dealer to charge while on a long trip and decide to walk in to the showroom to stretch your legs that’s another touch point to sell software subscriptions, accessories, or even to upgrade to a new model (even if you own a competitor’s car). Plus, if you convince them to buy a new car there’s financing potential and the ability to sell the used car too.

  10. *theoretically* a F150 buyer could suddenly decide, at the last minute, “Hey… yeah! I’d *love* to pay $8000 for VIN etching, and $2000 for nitrogen!” I mean… it could happen, right? So Ford can’t necessarily require zero upsell to all online buyers

    Also, does this prohibit dealers from requiring that buyers use “their special in-house financing deal” with high-interest and no early payoffs?

    I think the best they can do is survey buyers and try to spot violators. But they could also block these other avenues with some careful wording like:
    – online buyers must take or leave the car at the ordered MSRP. If they want extras, those must be a separate post-sale transaction
    – trade-in is optional, but may not be required
    – dealers must accept a certified check; if necessary, it can be verified through <some process>
    – if the buyer does not purchase the vehicle for any reason, Ford reserves the right to buy it back at the price it was sold to dealer, and deliver to another dealer

  11. This spring I decided to make the leap to an EV and was down between the Y and Mach -E. The dealer mark up for the Mach-E was INSANE (like mid $70s) and if I wanted one from the manufacturer I could wait three months and then put my name on the list to possibly get a 2023. If I had any doubts about the Y, that sealed it. Ford needs to adapt to compete. Dealing with a squirrely dealership is something that I would love to see left in the past.

  12. Good. These companies will never “catch up” let alone “beat” Tesla with their shitty dealers marking up the EV models and/or just being douches to customers who want to check them out.

    The best thing they could do: Get. Rid. Of. Dealers. (Or at least do EV sales totally differently and let the dealer model phase out along with ICE vehicles.)

    Though I’m pretty sure that’s impossible it is too far an embedded culture for “legacy” automakers.

    This is the way

  13. To me, it feels highly sus though that Ford raised certain vehicle prices themselves after EV tax credits renewed, as if they cashed in the markup directly. It feels like a moot point, but may be helpful long term if they keep up with it. I don’t work for a dealership and lost my sanity negotiating 2 weeks for my car last year.

  14. this is pointless. they made a feeble attempt to address one of the four squares, and even there it’s all toothless and full of holes. a dealer tacking on $4k of useless bullshit like gold-plated lojacks and paint protection is in some ways even worse than a straight adm. people will still get screwed on trade-ins and financing. like someone said already, the fact that dealers seem to be happy with this means it’s absolutely gonna be the same as always.

  15. I think Ford has to reconcile their old, dealership model, with the new Tesla-style model that consumers now expect. Dealerships aren’t going to be happy, and they will need some strong-arm tactics to fall in line. But Ford is completely right: they need quality fast-charging at every dealership, and dealerships that are *actually knowledgeable* about EVs.

    (As an aside, the sales associates I had when I bought my car through Tesla were pretty useless and didn’t know much about the product either, so it’s not like Ford’s competitor is magically better in that regard).

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