Q2 2022 is the first ever quarter for Tesla with single digit BEV market share in both Chinese and European markets

Q2 2022 is the first ever quarter for Tesla with single digit BEV market share in both Chinese and European markets

https://reddit.com/r/electricvehicles/comments/xnrks4/q2_2022_is_the_first_ever_quarter_for_tesla_with/
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Q2 2022 is the first ever quarter for Tesla with single digit BEV market share in both Chinese and European markets



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9 thoughts on “Q2 2022 is the first ever quarter for Tesla with single digit BEV market share in both Chinese and European markets

  1. All that really demonstrates is that the Chinese manufacturers are the only serious competitors in the space. Otherwise, until the market is saturated, we’re just looking at manufacturing speeds.

    That’s important, but not a definitive show of how the EV markets will eventually level out. It’s like comparing WebCrawler with AskJeeves with Google and Netscape in the early days of the internet. It didn’t really provide good data until the adoption rate had exceeded 50-60%.

    Again, it’s not worthless data, but it’s only a snapshot of early adopters, and a signal to who’s producing more vehicles, because demand has not been satisfied yet. And probably won’t for another 8-12 years.

  2. One or two quarter isn’t a sign of anything. They still sell everything they make. It is good that Tesla isn’t the lone EV maker. So Tesla losing marketshare shows me that there are other options for many other folks. EV development has come a long way. In 2018: for China and European market: when model 3 came out: The numerous BYD, xpeng, etc didn’t exist.. and in the European market: there weren’t any id3, id4, ioniq 5/ev6, MG, etc… and soon BYD will come into the European market… so this is natural. Hopefully, when Berlin fully ramps up: Tesla can make a lot more.
    For people who like EV: we should cheer ALL EV (and PHEV if used correctly, ie. Charge every day). The only folks that care about these quarterly numbers are day traders/option traders/short term traders.

  3. Reminds me of the “beats EPA mileage tests”.

    What matters more is total units sold. As more BEVs come to market Tesla will lose market share – which is a minor statistical observation. What matters is they are increasing sales.

    Market share is important in a mature market. Much less so in one growing at an astounding rate.

  4. Tesla refuses to design a small car, refuses to design a van, and refuses to make any of their vehicles without all the self-driving hardware, which drives up the price of their vehicles to levels where most people cannot afford them. The Model 3 is too large to fit into many Japanese car garages and is way too big for India. If they would just design a small 5 seater (even with the expensive hardware), they would stop losing market share to cars like the Fiat 500e.

    Tesla has become the BMW or Mercedes of EVs. The brand is way too expensive for 80% of people interested in buying an EV. I think they should design a 250-300 mile range 5 seater hatchback that has no autopilot and a very basic infotainment, then combine it with their 4680 battery to make a 25k EV that would fit the world market much better than the big sedans and SUVs they have currently.

    The problem is the margins on such a car would be thinner than what they make charging 60k for a Y or 50k for a 3, and they would have to build a whole new manufacturing line for a smaller vehicle, which would cost a lot. So in the short run, they’d be less profitable and that would cause the stock to crash. That’s why they aren’t taking that route. I think it’s a mistake, but if you consider the main “goal” of Tesla being to return $ to shareholders, it makes sense why they are giving up marketshare to stay high margin

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